Ben Brown, Internet Rockstar Feverish Velocity

The Future of Radio

Jesse Thorn from The Sound of Young America and JJGO (a podcast we used to sponsor…) just posted an interesting essay about the cancellation of two “youth-oriented” public radio shows.   Many of the things he wrote remind me of the issues facing contemporary publishers of all types.  Now that we live in a time of global reach yet hyper-segmented audience, these are important lessons to learn.

Getting younger listeners isn’t about creating shows for younger listeners any more than getting African-American listeners is about creating shows for African-American listeners. It’s about creating great shows that have diverse perspectives and are inclusive.

Read Jesse’s original and then go subscribe to some of his podcasts.